In the freezer case. Blech.
Conveniently repulsive.
The copy reads “Stop rummaging through the fridge for dinner. Start savoring it.” And what is so wrong with rummaging?!? That’s how you locate the good stuff. How else would I put my hands on those delicious odd scraps?
At the bottom, “Every dinner should feel this good.” Feel. Did they say feel? This pseudo-panini might make a good handwarmer.
And this copy reads, “People everywhere are talking about Smucker’s Uncrustables Sandwiches, and loving the taste. We think you’ll agree. Pick up a box in the freezer aisle…”
Since when do peanut butter and jelly sandwiches need to be simplified?
Yes, the taste probably does speak for itself. It shouts,
“DO NOT EAT ME!”
The Lunch Encounter 