Had the misfortune of eating at MacDonald’s four times in one week – Happy Meals each time with toys! – so had lots of time to study the collateral. I love this little image of Ronald MacDonald tossing his rubbish in the bin. Miniscule Ronald’s spirited body language says, “I’m so happy to be cleaning up!”

The bin reminds me, in the new year, of these not-so-new refrains:
Keep it simple
Reduce, reuse, recycle
Less is more
You got to get your spiritual guidance wherever you can find it. Found! In a most unlikely place.

