Toast Poast Number 1926

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“Make electric helpers do all your tiresome, beauty-consuming tasks.”

— Ad for General Electric appliances, 1920s

Because, yeah, I have other things to do, like a big, fat nothing, like looking at the sky, like cutting herbs and smelling the shears, like sitting in the sun.

What hath toast wrought?

Could I get some help over here? My beauty is at threat of being consumed.

Me! Me! Me!

  1. Bring my tiara.
  2. Turn my bread into buttered toast.
  3. Tell me something funny.
  4. Look deep into my eyes and lie to me about myself.
  5. Read to me from Billy Collins.

The Dead
Billy Collins

The dead are always looking down on us,
they say,
while we are putting on our shoes or making a sandwich,
they are looking down through the glass-bottom boats,
of heaven as they row themselves slowly through eternity.
They watch the tops of our heads moving below on earth,
And when we lie down in a field or on a couch,
Drugged perhaps by the hum of a warm afternoon,
They think we are looking back at them,
which makes them lift their oars and fall silent and wait,
like parents,
for us to close our eyes

In other, more prosaic words, “enjoy every sandwich”.

Not Pie, Silly, PPIE

Get thee to San Francisco before the new year!Screen Shot 2015-11-22 at 9.43.32 AMPanama-Pacific International Exposition

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About the Centennial of the Panama-Pacific International Exposition

February 20, 2015 marks the 100th anniversary of the Panama-Pacific International Exposition (PPIE), the World’s Fair celebrating the completion of the Panama Canal and showcasing San Francisco—its recovery from the ashes of the 1906 earthquake and fire and its world trade potential. Throughout 2015, the PPIE100, a citywide consortium of cultural, civic, and historical organizations, will conduct centennial programs to commemorate the PPIE’s historical significance and to reflect on its legacy.

Thank you, Joan Lebow, for the correspondence and the vicarious pleasure of your visit to SF.

The Extraordinariness of the Ordinary

The Surprise Loaf is everywhere! Featured in the New York Times Magazine earlier this month. Found on Pinterest, the warpiest of time warps. Betty Crocker still lauds it – such a steady Betty. Hurrah. Whoa, she even has one “iced” in hummus. Not sure I can wrap my mind/mouth around that.

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And here again, found inside my own home – thanks to my web-surfing mom – at the Smithsonian National Museum of American History. Super apropos, natch.

Is it true museum people have more fun? YES. No cobwebs and corn husks for the folks behind “Tasting the 1930’s: An experiment in congealed salads and other one-dish wonders“. Nosirree Bob, apparently they had a blast with gelatin. GELATIN. Did you know it is super source for protein?

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And the biggest surprise? The Surprise Loaf itself. It was assembled like a cake, consisting of three tiers of bread separated by layers of a coleslaw-like mixture and relish, with a whipped combination of cream cheese and “snappy” cheddar cheese spread like icing on the outside. Garnished with parsley and radish roses, the Surprise Loaf proved to be yet another example of a fancy-looking entrée that used inexpensive ingredients.

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I remember the Silent Hostess having an illustration of an aproned, tray-carrying, headless woman. Could that be so? Here is the true Silent Hostess in all her glory. The ice queen, cold-shouldered, and silent as stone.

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Sending Up a Smoke Signal

Hello! Hello!

Who is reading sandwich blogs? There is smoke – sandwich blogs smoldering all over the web – but is there fire? Do YOU read them?

Sending up a signal. Looking to gather a lot of lunchers. For an encounter. Smoky, smoked or smokin’. Send me a sign, baby, and let’s sandwich together.

Smoke Signals

A sampling of sandwichers. Hello! Hello! Hello! Hello! We share the language of sandwiches. Let’s talk.

A Sandwich a Day

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Grilled Cheese Social

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Three Hundred Sandwiches
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On Sandwiches

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Click, connect, comment, and then bring it on back to the Lunch Encounter. We want to know what’s happening out there in the big wild world of ‘wiches.

Vive Le Sandwich!

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Taking the lead from a German friend who  chose to spend the day enjoying life to the max. Spread a nice baguette with an imprudent quantity of nice butter, sat down in the sun and ate it.

Mr. Zevon 3

Dear Mr. Zevon,

The word grateful doesn’t really do it for me, so I am going to find another word that better expresses the feeling of awe. Oh, that’s it, awe. Awe leads me to wonder. And on to wonderful. And that is how we want to feel, full of wonder. Not all the time – that would be too much – just regularly. Say, about as often as we eat a sandwich.

Just how often DO we eat sandwiches? Well,  Smithsonian Magazine says “approximately 49 percent of all Americans over 20 years old eats one sandwich per day”. Mighty fine average.

For today: The wonder of the smooth, white-barked sycamore trees, leaflessly regal,  on the drive up the George Washington Parkway along the Potomac River.

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Yours truly and in awe,

Midnight Snack

Pause

It can be powerful. Pause. For a sandwich. Pause long enough and you are loafing. Loafing beyond a snack. Loafing to the tune – no, symphony – of a condiment-laced, triple-deckered, fresh butter-smeared, grilledad to a grisp-crisp, sandwich of rich-wich. An opus of a pause.

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“Party Sandwich Loaf”

Betty Crocker’s Absurd, Gorgeous, Atomic-Age Creations

Cattelan and Ferrari photographed dishes from the 1971 Betty Crocker Recipe Card Library, styling the food “with humor and without mercy,” Cattelan said. “These dishes are a triumph of imagination and gelatin. They have been conjured from a time when optimism was a more important ingredient than anxiety.”

Did Cattelan and Ferrari pause? I think yes. Optimism thwarted becomes anxiety. Mercy without humor becomes judgement. And now  I must loaf to ponder that. Bring my tiara! And put some mustard on it.

Photographs by Maurizio Cattelan and Pierpaolo Ferrari for The New York Times. Stylist: Francesca Cefis. Set designer: Charlotte Mello Teggia. Food stylist: Emanuela Tediosi, assisted by Lorenzo Comolla. Hair and makeup stylist: Lorenzo Zavatta.
Maurizio Cattelan and Pierpaolo Ferrari are artists from Italy. Since 2009, they have created photographs for their magazine, Toiletpaper, and other publications.
Tamar Adler is a contributing writer for the magazine and for Vogue.

Yes, it’s easy to make risible anything bold. And also not difficult to feel tenderness for the element of human spirit that takes something so mundane as lunch to the pinnacle of ridiculousness.

Mr. Zevon 2

Dear Mr. Zevon

For today: My grilled cheese loving kid, who reminds me every day that unconditional love is our strongest and most enduring power.

YDF,

Midnight Snack

All Sandwich News Need Not Be Local

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According to a news release, the chain will open a Hagerstown location, its 29th, on Friday at 17301 Valley Mall. Primanti is a sandwich mainstay in Pittsburgh and other parts of Pennsylvania. Other outposts are in Ohio, Florida and West Virginia. Read on here.

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I like regional stuff to stay regional. When I can get whatever I want wherever I am it just doesn’t taste as good. Can’t blame Primanti for wanting to make a buck, but I will be sad to see this.

They also ship nationally for a mere $109. A bus ticket is cheaper and the adventure is longer lived.

Dear Mr. Zevon

Dear Mr. Zevon,

You are probably very busy up there in heaven and cannot get to your mail. That’s okay. I need you way more than you need me.

In the effort to enjoy every sandwich, as instructed by you and by anyone sane, and as understood by me intellectually, I am starting a gratefulness/happiness/joyfulness/life-affirming/allrightalready journal. Now. And addressing it to you as the originator of the enjoy-every-sandwich perspective.

For today: A little time to read the Times magazine’s food issue. Did you happen to see those amazing pictures by Maurizio Cattelan and Pierpaolo Ferrari?

Your devoted fan,

Midnight Snack