Tag Archives: Mary Sherman

Creating Desire, Morning, Noon and Night

Last weekend in Boston the Transcultural Exchange hosted the 2013 Conference on International Opportunities in the Arts, themed Engaging Minds. The panel entitled Food as an Art Form included me. I was nervous as hell.
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At a cocktail reception, Friday night, the night before I was slated to speak, I engaged with a man who was, oddly enough, neither an artist nor a person offering opportunities to artists. Wonder of wonders, he was a food dude. Swiss, sharp, sophisticated, part scientist, part entrepreneur, an embracer of ideas and thinker of big thoughts.

Me? Conflicted, struggling with my outlier status as a food stylist. I walk the line, often leaping into the advertising/PR mosh pit. Is it art? Nope. AN art? Yep. A little shop talk tracking the Venn diagram of the business of food and the art of food and the business of both sparked the man’s remark that what we do is “create desire.” Ding ding ding ding! Gongs bonged in my head.

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Francesco Panese, Associate Professor of Social Studies of Science and Medicine in the Lausanne University and consultant to Nestlé, gave me that strap from which to hang and hang on tight I did, swinging from art to food to business to deception to art to food to consumption to art to food to…you get the train here. For those of us (ME! ME! ME!) who are fascinated by how food defines, connects, divides and consumes us, the panel was fascinating. Thank you, Mr. Panese. I will always remember my ultimate intent while at work, to create desire.

20130129_FoundingFarmers165-LAY-FINALPhotos by Renee Comet, Styling by Moi, for The Founding Farmers Cookbook

 

Power Lunch


The world looks from different three inches up. And it looks back at you differently, too. On top of a pair of high heels my appetite is elevated, and the world’s appetite for me, too, is raised.

In Boston, Mary Sherman of the Transcultural Exchange, stepped out with me to Coppa for lunch where we enjoyed the sensual power of pig and the essential power of transendent friendship.

I found  Amy Cuddy on my TED app and her talk was thrilling.

“We’re fascinated with body language,” she says.

When we scrutinize ourselves, we think about how other people are judging us. We’re not wrong to do so. “We make sweeping judgments and inferences from body language, ” and those judgments can predict enormously important life outcomes.

But, says Cuddy, there is another half that we ignore, another audience. Ourselves. Does our own body language affect how we think of ourselves?

She studies power and dominance and starts by showing us a picture of primates. They expand, they take up space and occupy the space of other animals to show dominance.

Cuddy ran an experiment in which people were directed to pose in high-power and low-power poses, assigned randomly, for two minutes.

People in high status are found to be more risk-tolerant (and less responsive to stress). There were also physiological changes — participants also had about an 8% increase in testosterone. There was a similar, but reversed, pattern for cortisol. That’s significant because testosterone is associated with risk tolerance, and cortisol with stress response.

She ends her talk with an extraordinary request: Once you know this information about how easy it is to feel powerful — share it. Because it’s the people without power who aren’t in a position to learn these techniques. And empowering someone who truly needs that power could change a life.

 Smelling the pig tail with mostarda. I thought there was quince in my bowl but the waiter said no, only stone fruits. I was sitting and sniffing while he was standing. Does that make him right?

I like a big, absorbent napkin. The better to wipe your mouth with, my dear.

I had read it was a “best of” and it was. It was in front of me, it was sensational and I could not have asked for anything better. What a grinder. Meat was to cheese was to greens was to bread in a balance of powers that pulled and pushed and achieved absolute equilibrium.


Go on, put on those high heels, stretch out, feel yourself in space, relax, go for some pig tail, and please don’t crowd me.